4G's a jolly good solution

A new study has claimed that firms in the North East are the keenest in the country to access the next generation of mobile communications technology.

Newcastle's business community is showing the strongest demand for 4G technology in the UK, according to a new report.

The study, which was based on 14 in-depth interviews with 4G-enabled businesses worldwide and responses from over 1,019 senior business decision makers in the UK, found that eight out of 10 Newcastle-based businesses (85%) intend to adopt 4G mobile services over the next year.

The study, by EE and consultancy Arthur D. Little, also shows that 78% of businesses in London plan to roll out 4G mobile services within 12 months.

The study also found that 86% of 256 4G-enabled businesses in the US claim to get more work done while on the move.

An “innovation boost” was realised by 76% of US-based respondents, the study says, which allowed firms to use 4G to introduce new ways of working, products and services.

Strangely though, EE did not act on its findings and this week launched its 4G services in 11 UK cities, none of which are in the North East.